BioBag Americas, Inc. has launched a new company logo for the first time since its inception in 2002. The fresh design better reflects the direction of both the BioBag brand and the evolving world towards the improvement of recycling systems and initiatives to do better and do more with current resources.
The original logo, developed in the 1990s when the BioBag brand began, included an ear of corn because cornstarch was the major component of compostable bag and film technology at that time. With the updated logo, BioBag strives to stay authentic to their original branding elements while reflecting the fact that resin technology, used to create BioBag products, has since evolved to include a variety of crops.
The yellow segment of the ellipse in the new logo symbolizes the rising sun bringing life and growth to our earth, crops and soils. The faint arrow design symbolizes the circular economy in which waste, specifically organic waste, gets repurposed through composting and soil rejuvenation.
“The corn in our original logo was a visual representation of what made our compostable products different than traditional plastic products,” said Jennifer Pope, VP of Marketing. “A logo is one of the most important aspects of your brand identity, and brands need to evolve with the times, technology and consumer desires. Our refreshed logo mirrors what is happening in the world today and in our future with focusing on the importance of circling our current resources back into our world. The new logo embodies our products’ purpose and mission. We want our customers to know that the logo is just a visual refresh, but our products are the same ones you have come to trust and love.”
Consumers can look for all BioBag subsidiaries to refresh branding components and products with the updated logo in the coming months.